“I want you to feel the worldview of Eiichi Shibusawa.”
Turning the thoughts of product development staff into reality

One-stop service

Sticker/Label

Paper Packaging

Promotional POP

design

Bringing the product developer's vision of "Wanting people to experience the world of Eiichi Shibusawa" to life

"Shibusawa Hyakun Manju"
Request from Wantei Co., Ltd.

industry

Food confectionery industry

region

Tokyo

Products handled

One-stop service, stickers/labels, film products, Carton Package, designs

Theme

Package proposal Individual packaging A la carte printing (variable printing) Digital printing Souvenirs Corona pandemic Changes in needs

Customer's request

case report

request

"Shibusawa Hyakun Manju" was newly developed as part of the "Tokyo Kita Ward Shibusawa Eiichi Project Promotion Project" promoted by Kita Ward, Tokyo, which is a place related to Eiichi Shibusawa, the main character of the historical drama "Seiten wo Kake." We were asked by Wantei Co., Ltd. to create a package.
Wantei Co., Ltd. has been entrusted with staff-related duties at the Shibusawa Historical Museum in Asukayama, Kita-ku, Tokyo. The person in charge of product development at the company also had a strong feeling for this product, which bears Eiichi Shibusawa's name. At the initial consultation stage, we let them know our strong feelings: ``We want people to experience Shibusawa's worldview, not just a steamed bun,'' and ``We want it to be a souvenir that will be loved by Shibusawa for many years to come and represent this region.'' I received it.
Recognizing this idea, we created a team structure in which designers also participated in meetings together with sales staff, thinking, ``We want to make your wishes a reality as much as possible.''
Furthermore, we were approached about a plan to ``include each of Eiichi Shibusawa's 100 mottos in Individual packaging of steamed buns.'' In this project, we will prepare 100 different designs for Individual packaging to ensure that the message is not biased. If you are in charge of product development, wouldn't the cost increase significantly if you had to make 100 types of each design? Initially, we were asked to put stickers on transparent Individual packaging.

Suggestion 1

I suggested making stickers because I was concerned about cost, but if I wanted to give form to the person in charge's idea of ``I want people to feel the worldview of Old Man Shibusawa,'' I would like to make the stickers part of Individual packaging Rather than adding a design, we thought it would be best to print it on film and express the worldview throughout the packaging. With OSP, variable printing is possible with digital printing of film. With digital variable printing, there is no need to make a plate for each design, making it possible to keep costs down.
The person in charge was very happy when we proposed a package with 100 different messages called ``Shibusawa Hyakken'' and an outer box that would be perfect for gift giving.

Suggestion 2

Initially, we were planning to release only 6-piece packages, but at the time we made this proposal, there was a need not only to distribute souvenirs to a large number of people, but also to ``enjoy them for yourself'' due to the coronavirus pandemic. It was around the time that it was increasing. So, in addition to the 6-piece package, why not create an outer box package containing 2 pieces? I suggested this and decided to produce it. This allows those who purchase it as a souvenir for themselves to experience ``Old Man Shibusawa's worldview''.

Suggestion 3

We thought that the packaging for "Shibusawa Hyakun Manju" might be an opportunity to learn about Eiichi Shibusawa's wisdom and learn about a new world. From there, we designed the product so that the moment you open the package, you feel a sense of anticipation, similar to opening the first page of a book. Since Eiichi Shibusawa's birthplace had a wide indigo business, we chose indigo as the theme color and were able to create a modern design that harmonized Japanese and Western styles.

delivered product

product

Film Products

specification

Material: Matte OP20/Barrier NY15/LL40
Lot: 2,000m
Printing: Digital printing
Others: 100 variable lessons

Delivery form

design
Created by our designers (creators)

product

Box for 2 pieces (Carton Package)

specification

Material: Card B310
Lot: 5,000 pieces
Printing: offset printing
Others: There are also partitions.

Delivery form

design
Created by our designers (creators)

product

Box of 6 pieces (Carton Package)

specification

Material: Card B310
Lot: 5,000 pieces
Printing: offset printing
Others: There are also partitions.

Delivery form

design
Created by our designers (creators)

product

booklet

specification

Material: matte coat 90kg
Lot: 15,000 pieces
Printing: Print on demand
Others: Tri-fold

Delivery form

design
Created by our designers (creators)

product

clasp seal

specification

Material: Transparent PET50
Lot: 10,000 pieces
Printing: Toppan printing

Delivery form

design
Created by our designers (creators)

product

paper bag

specification

Material: Bleached gloss 100G/㎡
Lot: 11,700 pieces

Delivery form

design
Created by our designers (creators)

Interview

interview

comment

Sales in charge

I believe that packaging has an important role in connecting customers and products. That's why when we create packaging, we listen carefully to the thoughts of those who created the product so that we can convey their thoughts, and we try to think from the customer's perspective. I would like to continue pursuing what customers really want and, if possible, be able to offer proposals that exceed their expectations. There is a lot to learn while working, but I would like to continue learning because I think it will lead to making customers happy.

Designer in charge

What we value every day is ``empathizing with our customers' ideas for products and giving them shape.'' Package design is an important part of the product. As we worked with Wantei to develop the packaging from scratch through trial and error, we thought about how to convey the appeal of the product, how to get people to pick it up, how to increase awareness, and create value. I will continue to work hard to build trust with my customers and become a designer that they will say ``I'm glad I entrusted them to me!''

Have a question?

If you would like a quotation, are unsure which product to choose,
or just want more information,
please feel free to contact us.
Our sales team and designers stationed from Hokkaido to Okinawa
are ready to help.

“I want you to feel the worldview of Eiichi Shibusawa.”Turning the thoughts of product development staff into reality

case report

request

Suggestion 1

Suggestion 2

Suggestion 3

delivered product

interview

comment

Have a question?

“I want you to feel the worldview of Eiichi Shibusawa.”
Turning the thoughts of product development staff into reality