The contents of the pouch are sake!
A “samurai design” package that we want to deliver to the world

Junmai Sake Ginjo Musashino (Samurai Pouch)

Paper Packaging

design

These pouches are full of sake! A "samurai” package design we want to share with the world

“Junmai Sake Ginjo Musashino (Samurai Pouch)”
Request from Asahara Sake Brewery Co., Ltd.

industry

Food Brewing industry

region

Saitama

number of employees

about 30 people

Products handled

Carton Package design

Theme

Design, improvement of product value, product differentiation

Customer's request

case report

request

Pure rice brewing sake from the finest rice Musashino (Samurai pouch)

This package, which features the shape of the kamishimo worn by samurai, was created at the request of Asahara Sake Brewery, which mainly produces and sells local sake, local beer, and local wine from Saitama Prefecture. bottom. The reason for the birth of this package came from a consultation that "I want to sell sake in a pouch as a new product."

We have been doing business with Asahara Sake Brewery for a long time, and we still receive requests for seals and labels for sake bottles. When I visited Asahara Sake Brewery, I was consulted that they were considering launching a new product using pouches instead of bottles. Since the pouches are light and unbreakable, they are suitable for souvenirs, so they are targeted at tourists from overseas, who want to create products with a Japanese-style design and eye-catching appearance that raises the value of the product. I heard.
The problem was that it was difficult to differentiate our products from those of other companies simply by expressing “Japaneseness” through the design of stickers and labels. Also, since the surface of the pouch is soft, we heard that it was difficult to attach a sticker, so we wondered if there was a way to solve the problem other than the stickers and labels that we had proposed so far.

Proposal

When I was thinking about proposals other than stickers, I remembered that I had previously proposed to Asahara Sake Brewery a sales promotional item called “Neck POP” that could be hung on the neck of a bottle or bottle to appeal to the product. We proposed that instead of sticking a sticker directly on the pouch, we could consider the work efficiency and appearance of the package by covering it over the pouch. It was my first time to propose Carton Package to Asahara Brewery. For the design, we focused on the concept of “Japanese design”, which was also requested.

Asahara Sake Brewery entrusted me with a picture of a kamishimo as a design image. Based on that photo, we worked with the designer to fine-tune the details, and over the course of about three months, we completed a package design with the image of a samurai. To keep the paper package from collapsing, we covered it with a transparent box. I was able to do it."

delivered product

product

Paper Packaging

specification

Material: Coated ball 270G/M2
Lot: 5,000 sheets
Others: 6-color printing, varnishing, biomass mark certified products

Interview

interview

comment

Sales in charge

Founded in 1882, Asahara Sake Brewery is a customer with a long history, but it is important to take on new challenges. The reason why I decided to use pouches this time is that I wanted to try manufacturing and selling amazake, so I started selling amazake in pouches. This was the first time for me to propose Carton Package, but I feel that we were able to commercialize it because of our customers who flexibly accept new challenges. As the movement of overseas tourists gradually recovers, we expect that the demand for this product will increase further in the future.

Have a question?

If you would like a quotation, are unsure which product to choose,
or just want more information,
please feel free to contact us.
Our sales team and designers stationed from Hokkaido to Okinawa
are ready to help.

The contents of the pouch are sake!A “samurai design” package that we want to deliver to the world