With elegant Japanese patterns typical of Kyoto and Foil Stamping Effect
A gorgeous and elegant label

Sticker/Label

design

Gorgeous labels featuring elegant Kyoto-inspired Japanese designs with glossy stamped gold foil

“Jurakudai Limited Edition”
Request from Sasaki Sake Brewery Co., Ltd.

industry

Food Brewing industry

region

Kyoto

number of employees

about 25 people

Products handled

Seals, labels, designs

Theme

A new design of old-fashioned Japanese paper labels

Customer's request

case report

request

Fushimi is famous as a sake place in Kyoto, but sake breweries in Kyoto actually originated in the city center (Rakuchu), which was blessed with high-quality underground water. We would like to introduce a label commissioned by Sasaki Sake Brewery, which was founded in 1893 in Rakuchu and now has a 130-year history as the only sake brewery in Rakuchu. On the north side of the company is the mansion "Jurakudai" built by Toyotomi Hideyoshi to enjoy his hobby of tea ceremony, and on the site there is "Ginmeisui" which is said to have been used by Sen no Rikyu for his tea ceremony when he built a house with a tea ceremony room. Water was being sampled. The company is blessed with high-quality water and uses water from the former Juraku Dai site for sake brewing.

We started doing business with Sasaki Sake Brewery because they installed a labeler machine for pasting labels on sake bottles. Later, when I paid a courtesy visit, I said, ``I'd really like to make a design proposal,'' and that's how we started doing design business. At the time, the design was typical of Japanese sake, with calligraphy on white washi paper, but the president, who is the fourth-generation brewer, kept in mind the Kyoto saying, ``Business in Kyoto is about continuing business rather than making a profit,'' and he wanted to pass it on to the next generation. In order to create sake that is loved by many people, we wanted to redesign the label to be ``blanket'' and have a gorgeous and beautiful design that is reminiscent of the ancient capital of Kyoto. Furthermore, since Kyoto is a popular tourist destination and attracts many tourists not only from Japan but also from overseas, the idea was to create an elegant design with a sense of luxury while also expressing the Japanese character.

Proposal

First, we asked about the type, flavor, price, and purpose of the alcoholic beverage (daily/gift), and then gathered designers together and began creating the design. We proposed 10 elegant designs, including elegant yet glittering designs and colorful modern Japanese designs, and received positive feedback from the company president, who said, ``The quality exceeded our expectations.'' As a result of an internal vote, we decided on a design with a drop motif, which was proposed to express the character of a sake brewery located in Rakuchu while also imagining the water that is essential for sake brewing. We adopted a luxurious yet elegant design with gorgeous Japanese patterns, silver and blue foil stamping, and the gloss of the label paper.

delivered product

product

Stickers & Labels

specification

Material: Silver foil paper (SMNS7)
Lot: 5,000 pieces (720ml), 3,000 pieces (1.8L)
Printing: 5 colors offset (CMYK+white)
Processing: Silver gloss foil stamping, blue gloss foil stamping

Interview

interview

comment

Sales in charge

Starting with the design of this product, we have increasingly received requests for our proposed designs for new projects.
We have been able to make the products on store shelves even more colorful compared to the beginning, and every time we hear from President Sasaki, ``If you ask Osaka Sealing Printing, they will come up with the design you want.'' , which leads to self-confidence. Currently, we are providing one-stop support, which is our strength, not only for labels, but also for packaging products, film products, promotional POP, etc. In addition to label printing, which is Osaka Sealing Printing's main business, we offer proposals with the spirit of being a partner that conveys the appeal of Sasaki Sake Brewery to consumers by giving form to the information, functions, and ideas that they send out. I will continue.

Designer in charge

When creating designs, we are particularly conscious of accurately understanding product features and expressing them through design, and using design to solve customer issues. Our designers at Osaka Sealing Printing are knowledgeable not only about design, but also about paper quality, printing machines, and printing methods. Having knowledge of these three areas is a strength that other companies do not have, and we are able to suggest printable designs while imagining how they will look after completion. Once again, I believe that the key point in getting the design adopted was that we were able to create and propose the product based on the idea of what color the sparkling luster would shine in.

Have a question?

If you would like a quotation, are unsure which product to choose,
or just want more information,
please feel free to contact us.
Our sales team and designers stationed from Hokkaido to Okinawa
are ready to help.

With elegant Japanese patterns typical of Kyoto and Foil Stamping EffectA gorgeous and elegant label