"The! Hiroshima,” “Sake no Tomo,” and other unique restaurants.
The secret story behind the birth of the “Karinto Set”
Film Products
Sticker/Label
The untold story behind creating unique karinto sets, like the “The! Hiroshima” and “Sake no tomo” sets
"Karintou gift set"
Request from Kokido Co., Ltd.
industry
Food confectionery industry
region
Higashihiroshima City, Hiroshima Prefecture
Products handled
Theme
Set sale
Customer's request
case report
request
When we first visited them, they were mainly doing wholesale. When they decided to put their products on display in the souvenir section of Hiroshima Station, they asked us if we could suggest a box for selling sets in order to make it easier for customers to pick up their products.
We asked CEO Ikeda about his thoughts on the product, saying, ``We want to create something that will be recognized by women, who make up the majority of our purchasing group.''
Proposal
Once the poi case was decided, the customers shared the contents of the Karinto set and the naming of each set. “Setouchi” “The! We wanted to emphasize the unique and wonderful names such as ``Hiroshima'', ``Joshi no Chikara'', and ``Sake no Tomo'', so we also proposed seals for the seal.
There was only one type of poi case, but the seals were designed to be in the image color of each set so that you could tell the difference between the products at a glance. From the time of its release, the souvenirs received high praise from those who purchased them, calling them ``easy to pick up,'' ``not bulky,'' and ``easy to purchase.'' Later, a new ``Toshikarinto'' set was born, and poi cases and seals were added. You can request an additional one.
delivered product
product
specification
Material: CP80
Printing: Gravure printing
product
specification
Material: Cast coated paper
Lot: 2,500-5,000 pieces
Printing: Convex printing
Interview
interview
comment
Sales in charge
The first time I visited Kokido, it was during the time when they were mainly engaged in wholesale. They had decided to stock their products in the souvenir section of Hiroshima Station, and they asked me for advice on whether there was a way to sell their products so that they could be easily purchased as gifts. As it is important to respond to inquiries from customers in as broad a range as possible, we decided to propose the poi case, which at the time had almost no track record in the Chugoku-Shikoku area. I was really happy that the customer was satisfied with it.
Sales in charge
When new products or services are launched, we try to get the information out to our customers as quickly as possible. Kokido in particular is open to hearing about new product proposals, not just existing ones, so we strive to share information more quickly. As a result of taking care of each and every step, such as proposing materials and creating plates, we have been able to receive requests for a wide range of products, including stickers, labels, and films in addition to Poi Cases, and we are now increasingly being entrusted with the design as well.