The contents of the pouch are sake!
A “samurai design” package that we want to deliver to the world

Junmai Sake Ginjo Musashino (Samurai Pouch)

Paper Packaging

design

These pouches are full of sake! A "samurai” package design we want to share with the world

"Musashino Junmaishu Ginjo (Samurai Pouch)"
Request from Asahara Brewery Co., Ltd.

industry

Food Brewing industry

region

Saitama

number of employees

about 30 people

Products handled

Carton Package design

Theme

Design, improvement of product value, product differentiation

Customer's request

case report

request

Pure rice brewing sake from the finest rice Musashino (Samurai pouch)

This package, which has the distinctive shape of the kamishimo (traditional Japanese formal attire) worn by samurai, was created at the request of Asahara Sake Brewery, which produces and sells mainly local sake, local beer, and local wine from Saitama Prefecture. The idea for this package came about when they contacted us to say, "We want to release a new product, sake in a pouch."

We have been doing business with Asahara Brewery for some time, and we still receive requests for stickers and labels for sake bottles. When we visited Asahara Brewery, they consulted us about releasing a new product using pouches instead of bottles. Since pouches are light and unbreakable, they are suitable as souvenirs, and they are targeted at tourists from overseas. We heard their thoughts on "We want to create a product with a Japanese design" and "We want to create an eye-catching appearance that will increase the value of the product."
The challenge was that it was difficult to differentiate our products from those of other companies just by expressing a "Japaneseness" through sticker and label designs. In addition, we heard that it was difficult to stick stickers on the pouches because the surface is soft, so we wondered if there was a way to solve this problem other than the stickers and labels that we had been proposing.

Proposal

When considering proposals other than stickers, we remembered that we had previously proposed to Asahara Brewery a promotional item called "neck POP" that could be hung on the neck of a jar or bottle to highlight the product. Rather than sticking a sticker directly to the pouch, we suggested that putting a package over the pouch would be more efficient and look better. This was the first time we had proposed Carton Package to Asahara Brewery, but as they are a company that enjoys new ideas, they said they would "definitely like to try it." For the design, we focused on the concept of a "Japanese-style design," which was also in their request.

Asahara Brewery provided us with a photograph of a kamishimo (traditional Japanese formal attire) as the image for the design. Using that photograph as a basis, we worked with the designer to fine-tune every detail, and after about three months, we completed a package design with a samurai image. To prevent the paper package from being crushed, we placed a transparent box over it, but we were particular about the size until the very end, so that the shoulders would not stick out, and as a result, our customers were pleased with the result, saying, "We made something great."

delivered product

product

Paper Packaging

specification

Material: Coated ball 270G/M2
Lot: 5,000 sheets
Others: 6-color printing, varnishing, biomass mark certified products

Interview

interview

comment

Sales in charge

Asahara Brewery is a long-established customer, having been founded in 1882, but they also value taking on new challenges. The reason they decided to use pouches this time was because they wanted to try manufacturing and selling amazake, and started selling it in pouches. This was the first time I proposed using Carton Package, but I feel that it was because they are a customer who is open to new challenges that we were able to make it to the point of commercialization. As the number of overseas tourists gradually recovers, we hope that demand for this product will increase in the future.

Have a question?

If you would like a quotation, are unsure which product to choose,
or just want more information,
please feel free to contact us.
Our sales team and designers stationed from Hokkaido to Okinawa
are ready to help.

The contents of the pouch are sake!A “samurai design” package that we want to deliver to the world