Incorporating local Mt. Akagi into the design,
A fun pamphlet to look at and read

Promotional POP

design

Local Mt. Akagi-themed pamphlets that are fun to look at as well as read

"Akagi Mountain Pamphlet"
Request from Kondo Sake Brewery Co., Ltd.

industry

Food Brewing industry

region

Gunma Prefecture

Products handled

Promotional POP, design

Theme

Strengthen promotional items

Customer's request

case report

request

We would like to introduce a promotional product (brochure) that was adopted by Kondo Sake Brewery in Midori City, located in the eastern part of Gunma Prefecture. The company is a brewery with a long history, having started its sake brewing business in 1875 (Meiji 8) under the trade name "Tanakaya." The product name includes ``Mt. Akagi'' because the brewery is located at the foot of the majestic Mt. Akagi, which stretches across the Kanto Plain, and because underground water from Mt. Akagi is used for brewing. In a rich natural environment blessed with high-quality water, we have been producing dry sake with all our heart for about 150 years.

We have been doing business with Kondo Sake Brewery for stickers for some time. When I visited for a business meeting, I heard from the 6th generation brewer that he wanted to "strengthen our promotional products so that more customers can enjoy sake!" In this situation, when the bottle and label design of the product changed, it became necessary to replace the photo in the brochure, and we received a request for production. Traditional pamphlets were mostly white, so we created something with color to make the products stand out, and with a desire to increase our fan base, we created a compact size that is easy for women to hold, and deepened their knowledge of sake. ``Information about sake brewing and sake rice'' and ``Introduction to tourist attractions in Midori City'' to help promote the sake as a local specialty. After receiving these issues, we started production.

Proposal

First, let's talk about choosing the basic color. Most of the bottles used by the company are green, and we chose green as the main color because it is associated with the ``color of Kondo Sake Brewery.'' We proposed two colors: ocher, which has an affinity with green and evokes a natural texture. Regarding the size, we decided to use a bellows style, which is made by folding the paper several times, in order to be compact while still providing ample information. In order to promote seasonal products, we additionally proposed creating double-sided leaflets for spring/summer products and fall/winter products. The top is cut into a mountain shape to imitate Mt. Akagi, typical of Gunma Prefecture, and when inserted into a pamphlet, it looks three-dimensional. We created a bilingual pamphlet for foreign tourists, English and Japanese, that can be enjoyed by many people both domestically and internationally.

delivered product

product

Brochure (outside)

specification

Material: matte coat 135KG
Lot: 5,000 sheets
Others: bellows fold

product

Brochure (insert)

specification

Material: Matt coat 180G imperial mat
Lot: 5,000 sheets
Others: Deformed Thomson processing

Interview

interview

comment

Sales in charge

Osaka Sealing Printing's strength is that in addition to its seal manufacturing know-how, it is also able to provide comprehensive proposals to solve customers' problems. For example, we have an in-house studio where we can take product photos, we can propose products created by designers with printing knowledge, and we can also support printing methods that match designs and lots. I think I was able to come up with a proposal that takes advantage of those strengths. After it was completed, I was happy to hear from the brewer that he wanted to use it for the various events and exhibitions that are increasing these days. We will continue our sales activities with the stance of ``proposing better products that exceed our customers' imaginations.''

Designer in charge

This time, we had not decided on a specific direction for the design, so as a designer myself, I attended the business negotiations to listen directly to the customer's requests and concerns and gain a better understanding of them. We worked to translate what they had vaguely imagined into a concrete design so that customers themselves would realize, ``This is what I had in mind!'' We would like to continue to make proposals that meet the needs of our customers and make them happy.

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or just want more information,
please feel free to contact us.
Our sales team and designers stationed from Hokkaido to Okinawa
are ready to help.

Incorporating local Mt. Akagi into the design,A fun pamphlet to look at and read